If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content.
 Here are a few principles that designers stick to that you should also follow when creating content:
 1. Stay on Brand Brand guidelines are a must for every great designer. Staying on brand with design makes it easier for your audience to look at a piece and know it comes from your company.
 And just as you’d never see Apple create a piece of collateral using Comic Sans or cartoons, you’d never see The New York Times publish a Buzzfeed-style listicle.
 What does this have to do with great writing? Create a writing style guide, just as you would for design. Instead of fonts and colors, determine tone, voice, and any other aspects of your written brand that you want to call out. At Uberflip, we have our own brand & style guide to help inte..

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