Push notifications are no longer only for apps. Web push notifications are the new channel you can use to support long-term relationships with customers. They’re basically the non-app-specific version of push notifications, that work through the mobile and desktop web. The big difference between “old” push and “new” push? The push we know and love has to come through an app. Web push just requires an internet browser and an opt-in from the user.

Web notifications: a whole new marketing channel Web push notifications are a new utility in a marketer’s tool belt. They open up a whole new channel in your multichannel approaches to reaching your user base. Web push notifications allow you to reach any user who’s visited your site and opted into your web push after being prompted to do so.
 You can do all the same things with web push that you can do with mobile app push, like notify your customers about sales and other offers, share new content, or send an alert or transactional message.
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