Buttery

Pull new people through their initial skepticism and indifference with a hook. Most often, the hook is an abstraction layer of the value beneath.

…approach. Remind your team that, initially, your prospective customers are lazy, vain, and selfish. Optimize for the first 15 seconds as a compartmentalized project. And then, for the customers that survive the first 15 seconds and actually come through the door, b…

As you build your product or service, bifurcate your approach. Remind your team that, initially, your prospective customers are lazy, vain, and selfish. Optimize for the first 15 seconds as a compartmentalized project. And then, for the customers that …