7 Reasons to Outsource Your Social Media
1. Social media people know what they’re doing!
An outside agency is (supposed to be) staffed with people who are experts in their fields and have degrees as well as outside experience in social media management. They will find quality content to post across your social media platforms and be able to engage with your followers. If you contrast this with just having a member of your staff manage your social media, the difference is palpable. Not only will your employee be juggling the added social media responsibilities with his existing job, but he likely doesn’t have a very good idea of the job he’s supposed to be doing. Your existing employees are not experts and their work will reflect that.
2. Hiring an outside agency is often very cost effective.
If you were to hire a social media manager onto your staff, you will have to prepare yourself to pay them about $45,000 a year according to PayScale. Now for a little more math. Everyone knows that taking on a new employee comes with more costs than just their annual salary. We used the Real Employee Cost Calculator to estimate how much an employee paid at $22/hour for an annual salary of $45,760 would actually cost a company. The calculator factors in the employee’s insurance, annual bonus, payroll taxes and various infrastructure costs. For our example, it calculates the real cost of your new social media manager to be closer to $90,000. That’s a lot of dough.
3. Less mistakes are made.
Mistakes are more likely to happen with both other options we have mentioned (giving social media responsibilities to an existing employee or hiring someone new onto your staff). Why? Outside agencies have a series of checks and balances that EVERY SINGLE ONE of your posts goes through. At least two sets of eyeballs should be checking every post for accuracy, grammar, spelling, and common sense. Can your brand afford any mistakes?
4. Social media matters.
At this point you may be thinking: “Why do I have to pick any of these options? I don’t think I even need social media.” In almost every case, you would be wrong. The cost of ignoring social media is tangible. According to a report from the Pew Research Center put out in October of 2015, nearly two-thirds of American adults are now using social networking sites. Additionally, an infographic from CeBIT showed that 74% of consumers rely on social media to influence their purchasing decisions. Social media is not going away, and businesses that do not embrace its power will likely fall to the wayside.
5. Your social media presence will stay active.
While daily social media updates may become low on the priority list for an existing employee (or even a social media manager if they have a lot of other things going on), it will never be neglected by an outside agency whose sole job is up keeping up on it. Daily updates will let your customers know that your business is active and keep them up to date on real time happenings like promotions or events.
6. Your customers will be able to interact with your business during all hours.
A lot of activity on social media networks happens outside of business hours. For example, “The best times to post on Facebook are 1–4 p.m. late into the week and on weekend,” according to a post by CoSchedule on some compiled research. An outside agency plans for this and has people ready to post content and engage with your followers during the best times!
7. Analytics reports allow agencies to adapt.
Most (good) agencies will track analytics across your social media platforms and constantly adjust and rework your social media strategy so that it is as effective as possible. This type of calculated planning means that resources are used on strategies that work. Rather than hoping a certain strategy will pay off, agencies track success of campaigns and use analytics to gauge whether a campaign is successful, saving time and money.
In short — outsourcing your social media can benefit your budget and your customers. Keeping a strong online presence is key, and social media managers will ensure that your brand and your voice are portrayed in meaningful ways. And before you go Google “best social media managers,” save your time and give us a call! Here at Buzzly Media we specialize in analytics-driven social media strategies and we would love to create a customized one for your business.