Melissa Byleveld – Medium

Melissa Byleveld

Melissa Byleveld

Thinking of Google As A Librarian Will Make Your Website Better

In a mind-bogglingly technical world, a relatable analogy can not only be surprisingly comforting, but also quite helpful.

Apr 18, 2020

Thinking of Google As A Librarian Will Make Your Website Better

Apr 18, 2020

Melissa Byleveld

How Adblockers Could Make Advertising Better

In the traditional print model, editorial copy and advertisement lived happily side-by-side. But the fences are coming down.

Apr 16, 2020

How Adblockers Could Make Advertising Better

Apr 16, 2020

Melissa Byleveld

Think Link Building Only Happens Online? It’s All Over Print.

You could be forgiven for thinking content designed for financial gain is a new phenomenon. But print is, and has always been, full of…

Apr 13, 2020

Think Link Building Only Happens Online? It’s All Over Print.

Apr 13, 2020

Melissa Byleveld

4 Signs Your Message Is Not Reaching Your Audience

When designing a marketing campaign, it’s easy to imagine you know exactly what your audience wants. But regardless of how well you know…

Jan 29, 2018

4 Signs Your Message Is Not Reaching Your Audience

Jan 29, 2018

Melissa Byleveld

How To Write SEO-Friendly Copy That Actually Sells Things

“Our {keyword} is the best {keyword} service that any {keyword} company provides…” No optimised copy should have to sound like that.

Sep 27, 2017

How To Write SEO-Friendly Copy That Actually Sells Things

Sep 27, 2017

Melissa Byleveld

Don’t Confuse Your Content Audience With Your Customer Audience

Effective online marketing necessitates developing a relationship with your content audience. But these are not necessarily your customers.

Sep 19, 2017

Don’t Confuse Your Content Audience With Your Customer Audience

Sep 19, 2017

Melissa Byleveld

5 SEO Lessons Your Humanities Degree Has Already Taught You

Regretting how that Philosophy degree didn’t exactly make you more employable? Don’t. There might be a future in search marketing for you.

Jan 26, 2017

5 SEO Lessons Your Humanities Degree Has Already Taught You

Jan 26, 2017

Melissa Byleveld

Don’t Trust The Internet, Yet.

How marketing pressures are making the web more reliable.

Jan 17, 2017

Don’t Trust The Internet, Yet.

Jan 17, 2017

Melissa Byleveld

Melissa Byleveld

Optimiser-at-large; of search presence, digital communication and business productivity. Director at bothbirds.co.uk.

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