Environmentalism, Humanism, Designing the bottom line
At our core, we are anthropocentric- for better or for worse we see the world within the scope of the human experience. Environmentalism attempts to divert from this internal view but in reality, it stems from this notion. As a race, our instinctual bottom line is to sustain our human lineage, which requires sustaining our environment. Thus, working to save our environment is based on the belief that:
1. We have power to do so
2. It will in turn sustain the human race
The environmental message is valuable but without recognizing humanity as the core motivation, any attempt to save the earth will be lost. In order to implement lasting change, we must create intuitive, scalable and convenient solutions. That means putting people first to design pathways that the human race can adapt to over time.
Many models of environmental activism make this common mistake:
They only focus on putting an end to the way things have been done. Addressing destructive organizations, products and manufacturing processes is only half of the battle. If we fail to acknowledge the human needs being fulfilled, we miss the opportunity to create new solutions to the problems being solved. The only way to move this civilization out from under the conundrum we’ve created for ourselves is to replace out of date systems with practical, actionable solutions that improve quality of life.
Only large scale adaptation of said solutions will lead to a sustainable strategy. I believe that this will be a lynch pin component in any shift in cultural behavior we hope to see.