What the f**k am I doing?
Slurpp
31

The fact that you are asking yourself that very question, and even going to the extent of writing about it suggests that you are doing the right thing.

If you didn't take time to look at things from different perspectives, question your goals, your customer satisfaction, your financial performance, lead generation, etc, then you might have valid cause for concern.

You are too cautious and thoughtful to let yourself fail; so keep at it, work through whatever processes you need to define what you want Slurpp to become and have no doubt that you will get there. Everything that you have achieved up to this point should give you confidence that you will get there and succeed in doing so.