Carolyn TurgeoninRevisionNatalie Mendes: Start your brand publication with company valuesThe Managing Editor of Atlassian’s award-winning Work Life says having a mission informed their content strategy pivot from the inside out.Sep 16, 2020Sep 16, 2020
Carolyn TurgeoninRevisionRebecca Dodd: Don’t compete with your own contentGitLab’s Managing Editor says having an abundance of content is a good thing, but you shouldn’t be competing with yourself for attention.Aug 12, 2020Aug 12, 2020
Carolyn TurgeoninRevisionJessi Craige Shikman: Being a resource means not talking about ourselvesFirst Round Review looks outside the firm to provide company-building advice to the entire tech and startup ecosystem.Jul 15, 2020Jul 15, 2020
Carolyn TurgeoninRevisionNick Papa: I want content to be interesting, whether or not it leads to bookingsThe Atlas Obscura copywriter says he never writes a blog post hoping that most of the readers will end up buying the featured trip.Jun 18, 2020Jun 18, 2020
Carolyn TurgeoninRevisionBecky Kane: Every employee is a writerDoist’s Lead Editor says remote workers are writing all the time, but companies don’t always value good writing.May 21, 2020May 21, 2020
Carolyn TurgeoninRevisionJodi Harris: Content marketing can create a cache of trustThe Content Marketing Institute editor says you need to focus on providing value and service to the people you’re speaking with.May 13, 2020May 13, 2020
Carolyn TurgeoninRevisionKarla Olson: We measure community impact before book salesThe Director of Patagonia Books pays close attention to the dialogue that’s created or the community that gathers around a book.May 6, 2020May 6, 2020
Carolyn TurgeoninRevisionMargarita Noriega: I use ‘the Love Metric’ to share content successThe founding editor of Glimmer uses other people’s feedback to show Glitch employees how people are responding to their work.Apr 29, 2020Apr 29, 2020
Carolyn TurgeoninRevisionAsha Indralingam: We aim for 30% of our content to be ‘weird and European’Framer looks to balance product and industry content with experimental, off-the-wall topics that its audience is interested in.Apr 22, 2020Apr 22, 2020
Carolyn TurgeoninRevisionGene Shannon: A company blog’s content value multiplies over timeShopify UX’s Managing Editor says blogs are a low-cost tool for building relationships with fans of your company and prospective employees.Apr 9, 2020Apr 9, 2020
