Inbound recruiting describes the bleeding edge of recruiting around the world today. Inbound recruiting is a method of strategic and targeted content for recruiting spaces with the main purpose of increasing employer branding and candidate experience. Just like inbound marketing, the technique is drawing customers to products and services through recruiting content from social media and search engine optimization.

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Just like how product companies like to attract customers rather than go and acquire customers, inbound recruiting follows this strategy of attracting qualified candidates by building and maintaining a good brand recognition. …


The Athena Quotient or AQ Assessment is a pre-employment used by organizations. This helps them hire the best candidates. But the AQ assessment is different from the other assessments. First off, it’s more an evaluation than a test so there is no pass or fail result. It’s versatile, smooth and easy to incorporate. This assessment measures or assesses the most vital factor needed for an organization. They are good judgment and decision making. These factors are most important apart from personality, technical and social skills.

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So this assessment takes on skill competencies and efficient processing into consideration. The algorithms are built on tactical norms and long term factors relating to work and life environments. If your candidate make good judgments and decisions then that puts the team and the company in a vulnerable spot. This is variably decreasing the cost as well, because this is determined to reduce sessions for training, learning, research and development. …


A chatbot is a computer program that helps a business with customer interaction. It is an AI feature that helps a customer navigate or understand the company better. It is like an assistant that communicates like a human interface. They are also embedded in social media platforms and IM systems.

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Chatbots are useful for various reasons. Firstly, it provides better engagement and proactive customer service. It engages with a user either virtually or through speech. Examples of this would include amazon’s Alexa or Google’s Assistant. Chatbots monitor consumer data and gaining insights. These statistics are very important to a business because it helps to identify a target audience. Chatbots are embedded into IM systems. The reason being not many people download new apps for a different function. We have apps like Facebook’s Messenger and WhatsApp that have all the necessary functions in one. Why would you make your life cumbersome by downloading more apps? So integrating a chatbot in the systems would ensure more networking and traction for the distributor and the organization itself. My favorite benefit for chatbots is that it’s available 24*7. There is no time for a chatbot because it encompasses machine learning and automation in repetitive work. …

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