SELF-PUBLISHING AND LONG-TAIL LITERATURE by Mireia Sainz
Over the last 20 years, self-publishing has become a mass phenomenon. Anyone can now get their book published and seen by a global readership. Due to its potential for universal access, global distribution and freedom of content, self-publishing is perceived as a challenge to the status quo of the 500-year-old book sector. Like every new paradigm, self-publishing drums up both detractors and supporters. There are those who claim this new trend empowers authors at the expense of culture, while others maintain that it is incompatible with the publishing sector. What is myth and what is reality? In order to tell them apart, we need to understand what self-publishing really entails in the current context.