Chris gComparing Apples, Oranges & WebsitesI’ve recently completed a research piece on the websites of the top 100 small businesses to work for. The analysis was intended to compare…Dec 7, 2016Dec 7, 2016
Chris gA brief history of content (or why quality beats quantity hands down)Once upon a time a great many businesses woke up to the realisation that content was an important part of the marketing mix — they added a…Oct 5, 2016Oct 5, 2016
Chris gContent marketing and the Cost of Inaction (COI)I watched an excellent webinar last week — all about proving ROI of your content strategy — there were stats, equations, financial…Aug 14, 2015Aug 14, 2015
Chris gAuditing your content — is it time for a cull?Most of us have a blog on our website, whether we update it regularly, sporadically or haven’t posted since 2005 it’s probably time for an…Jul 29, 2015Jul 29, 2015
Chris gThe art of saying no!In a previous blog post I alluded to the possible list of adjectives you might associate with sales, and the fact that few would be…Jul 29, 2015Jul 29, 2015
Chris gA surprising benefit of thought leadershipI could list all the well-known benefits of being percieved as a thought leader or an organisation of thought leaders — I’m not going to…Jul 29, 2015Jul 29, 2015
Chris gDifferentiating yourself when you’re not that differentYou have a particular problem and you need a lawyer with a particular set of skills, you have done your research, asked for…Jul 29, 2015Jul 29, 2015
