From Storytelling to Story-doing not just words but action!
Undoubtedly the marketing buzz word these days is Storytelling , no brand no story, everything has to have a story or else today’s consumer or stakeholder won’t believe you. Your story gives you a license to operate, what is your higher purpose? Without purpose no story , no story, no sales , no sales , no license to operate . In short, storytelling is hot, especially in the area of sustainability.