I am all about reaching a mutually beneficial agreement.
The Nuances of Negotiating
Gary Vaynerchuk

Me too, however it depends on the deal, a sales, a strategic partnership, M&A. But for example I saw a short video featuring investor Kevin O’Leary, who said exactly the opposite, that in his experience it is so difficult for a mutually beneficial agreement that in his experience the best deal he has done is when both parties left something on the table and were not 100% happy. We say in Spain “they made colours so we could have opinions”

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