Chris MartinOur Future as the New Global Commons: Reflections on Tokyo Forum 2023I’ve spent much of these past two at Tokyo Forum, a conference that aimed, this year, to address the question of what it means to be human…Dec 11, 2023Dec 11, 2023
Chris MartinAll Strategy, No Personality — A Cautionary TaleMarketing is a strange practice. It’s a field which thrives on deeply complex insight and strategy yet razor-sharp simplicity in execution…Jan 4, 2023Jan 4, 2023
Chris MartinStorytelling for Researchers: Lessons from 100+ Hours of FilmmakingBefore my fascination with marketing began, I grew up determined to become a movie director. I spent hours with a small home camcorder…Sep 3, 2020Sep 3, 2020
Chris MartinRe-imagining Research Experiences by Putting Participants FirstAs an industry, we are obsessed — and rightly so — with customer and user experiences. There are a variety of ways in which we seek to…Jan 25, 2019Jan 25, 2019
Chris MartinThe Role of the Modern CMOLast week, an AdWeek article that asserted the CMO is the most commonly rebranded C-Suite position caught my attention. The article in…Dec 6, 2018Dec 6, 2018
Chris MartinSo, You Want to Build a Research Agency?There are a ton of good reasons to be in the insights industry at the moment. In fact, the time has arguably never been better. The…Aug 28, 20181Aug 28, 20181
Chris MartinDesigning a Single Page SEO StrategyFirst of all… congratulations to my wife Chelsea Martin. Over the past 6 months, she - as Head Coach - has been steadily growing the Dogs…Oct 3, 2017Oct 3, 2017
Chris MartinSlowing Down: Could Slow Programming become an Effective Marketing Tool?Yesterday evening, after a particularly busy day at the office, I was listening to Radio 4’s Feedback on my commute home. And there was one…Jul 15, 2017Jul 15, 2017
Chris MartinMarketers: Why Did You Choose a Career That Preys On & Manipulates People?Ouch — here’s a question that hurts. And yet, it is one that I hear regularly asked to new marketing graduates in various guises. Usually…May 15, 2017May 15, 2017
Chris MartinWhat Is a Business Process & Why Is It Important to Define?A business process is an activity, or set of inter-related tasks, that when completed accomplish a pre-defined organisational goal…Dec 3, 2016Dec 3, 2016