Chris Martin – Medium

Chris Martin

Chris Martin

Our Future as the New Global Commons: Reflections on Tokyo Forum 2023

I’ve spent much of these past two at Tokyo Forum, a conference that aimed, this year, to address the question of what it means to be human…

Dec 11, 2023

Our Future as the New Global Commons: Reflections on Tokyo Forum 2023

Dec 11, 2023

Chris Martin

All Strategy, No Personality — A Cautionary Tale

Marketing is a strange practice. It’s a field which thrives on deeply complex insight and strategy yet razor-sharp simplicity in execution…

Jan 4, 2023

All Strategy, No Personality — A Cautionary Tale

Jan 4, 2023

Chris Martin

Storytelling for Researchers: Lessons from 100+ Hours of Filmmaking

Before my fascination with marketing began, I grew up determined to become a movie director. I spent hours with a small home camcorder…

Sep 3, 2020

Storytelling for Researchers: Lessons from 100+ Hours of Filmmaking

Sep 3, 2020

Chris Martin

Re-imagining Research Experiences by Putting Participants First

As an industry, we are obsessed — and rightly so — with customer and user experiences. There are a variety of ways in which we seek to…

Jan 25, 2019

Re-imagining Research Experiences by Putting Participants First

Jan 25, 2019

Chris Martin

The Role of the Modern CMO

Last week, an AdWeek article that asserted the CMO is the most commonly rebranded C-Suite position caught my attention. The article in…

Dec 6, 2018

The Role of the Modern CMO

Dec 6, 2018

Chris Martin

So, You Want to Build a Research Agency?

There are a ton of good reasons to be in the insights industry at the moment. In fact, the time has arguably never been better. The…

Aug 28, 2018

So, You Want to Build a Research Agency?

Aug 28, 2018

Chris Martin

Designing a Single Page SEO Strategy

First of all… congratulations to my wife Chelsea Martin. Over the past 6 months, she - as Head Coach - has been steadily growing the Dogs…

Oct 3, 2017

Designing a Single Page SEO Strategy

Oct 3, 2017

Chris Martin

Slowing Down: Could Slow Programming become an Effective Marketing Tool?

Yesterday evening, after a particularly busy day at the office, I was listening to Radio 4’s Feedback on my commute home. And there was one…

Jul 15, 2017

Slowing Down: Could Slow Programming become an Effective Marketing Tool?

Jul 15, 2017

Chris Martin

Marketers: Why Did You Choose a Career That Preys On & Manipulates People?

Ouch — here’s a question that hurts. And yet, it is one that I hear regularly asked to new marketing graduates in various guises. Usually…

May 15, 2017

Marketers: Why Did You Choose a Career That Preys On & Manipulates People?

May 15, 2017

Chris Martin

What Is a Business Process & Why Is It Important to Define?

A business process is an activity, or set of inter-related tasks, that when completed accomplish a pre-defined organisational goal…

Dec 3, 2016

What Is a Business Process & Why Is It Important to Define?

Dec 3, 2016

Chris Martin

Chris Martin

UTokyo Sustainability Science | Fractional CMO | Wellbeing Economy Advocate | Ex-Forbes Agency Council | MRX Lab Host | Enterprise Nation Mentor

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