Why Now is the Time to Start Outsourcing Some of the Tasks That Are Weighing You Down

Most entrepreneurs and small business owners take a great deal of pride in the work and hardships that they’ve had to endure to build their businesses. While there is an old adage that says “if you want something done right, you should do it yourself”, this doesn’t lend itself to efficiencies and growth in any sort of business. In fact, continuing to hoard all of the day-to-day platform tasks of building your brand won’t free you up to do other things that matter just as much.

Here are the reasons why now is the time to start outsourcing some of the platform tasks that are weighing you down and which functions are ripe for the picking.

• Control Costs. While you are obviously paying someone else to work for you when you outsource, many entrepreneurs and small business owners don’t take the time to figure out the value of their own time and apply it to those tasks that they have been single-handedly tackling. Companies that do everything themselves have much higher expenses, which are ultimately passed on to customers. Outsourcing will allow you to achieve some economies of scale and may give you a competitive advantage.
• Faster Turnaround on Projects. Let’s face it. When you are doing everything yourself, it can take much longer to get started on a new project or to complete one that you’ve been working on for some time. A good outsourcing team will already have resources ready and will be able to put any new ideas that you have to work for you almost immediately.
• Focus on Your Core Business. An entrepreneur’s and a small businesses’ resources are limited so spending too much time focused on building a brand platform can take you away from the reason that you started the business in the first place. Outsourcing can allow you to put your focus back on your core business.

Now that the benefits of outsourcing some of your platform tasks are clear, here are some of the functions that you may wish to find someone else to handle for you:

• Social Media. Social Media Management is, by far, the number one time killer and one of the most productive tasks to outsource. A virtual assistant can post content, field questions, and share regular updates about your business on social platforms like Twitter, Facebook, LinkedIn, and Pinterest.
• Content Creation. Every business needs an online presence today, and this means that you will require fresh and engaging content in the form of website descriptions, blog posts, articles, infographics, videos, and simple status updates. A virtual assistant or other outsourcing agency can write this content for you as well as get it posted to the respective platforms on a regular schedule.
• Billing and Accounting. You need to get paid in order to keep your business running, but it definitely shouldn’t be you who is sending out and following up on every bill. This isn’t what your work is about, and billing is a task that can easily be outsourced to someone who can probably do it more quickly and efficiently.

One of the most difficult things for entrepreneurs is letting go of control. That is understandable but is also one of the things that hold many back from ultimate success. As you work to build your personal brand, remember that outsourcing makes sense for many reasons and can be one of the best things that you can do to boost the growth of your business.