Unveiling Bihar: The Shocking Reality of Our Future, Seen Through the Eyes of a Floating Girl in Bilbao

🎥 Watch Campaign Video: https://campaignsoftheworld.com/outdoor/bihar-choosing-tomorrow/

Introduction:

In a groundbreaking move, BBK, a leading socioeconomic force in Biscay, has unveiled a strategic plan aimed at optimizing the Welfare State and fostering sustainable competitiveness. This initiative stems from a commitment to combat climate change, a concern plaguing 75% of young people, leading to a sense of defeatism and a false belief in the futility of sustainable decisions.

Global Impact:

The campaign’s centerpiece, “Bihar,” embarked on a global journey, receiving extensive coverage in national and international media. The short film’s premiere went viral on social media, amassing over 300 million views, ultimately earning a prime-time broadcast slot on the main Basque television channel — eitb.

Innovative Solution:

To ignite a social debate and shake society from its slumber, BBK collaborated with hyper-realist artist Rubén Orozco to create a live sculpture in Bilbao Estuary. This sculpture, symbolizing future generations, metaphorically depicts how each action conditions our collective future based on rising and falling tides.

The Bihar Narrative:

“Bihar,” meaning “Tomorrow” in Basque, unfolds a dystopian narrative set in a future Bilbao, offering a realistic portrayal of a society disintegrating each passing year. The short film serves as a reflection on current changes and urges a commitment to sustainable models through the collaboration with futuristic professional Jordi Serra.

Prospective Realism:

The futuristic narrative is grounded in credible scenarios, adopting a prospective approach to generate knowledge about the future. Jordi Serra’s expertise and months of research aided in establishing a series of future events Bihar will navigate, prompting viewers to contemplate the consequences of their present actions.

Conclusion:

BBK’s Bihar campaign is not merely a display of art and cinema but a wake-up call for societal change. Through innovative strategies and a thought-provoking narrative, BBK urges individuals to consider the impact of their decisions, shaping a sustainable future for generations to come.

This campaign is about:
Sustainable Future Initiatives, Estuary of Bilbao Bihar, Short Film, Environmental Consciousness, Future Generations, Climate Change, Awareness, Bilbao, Impactful, Outdoor Campaign

#ShortFilm #Bihar #Awareness #BBK