bottom line is this is up to the client / employer. if you’re hiring a “social media marketer” who doesn’t display a hands-on understanding of creating unique and compelling s0cial content, then the fuck up is on you.
not everyone who has a social marketing job is a hack.
James McNally

The space between a real pain point and the digital literacy to DIY is where the problem (or opportunity) lies. Millions of SMB’s or mid-to-low level Marketing Managers have very low digital literacy.

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