Jump-start your Conversion Optimisation with these 100 words

1. Find a bunch of people who fit your customer profile and watch them use your website
2. Observe their behaviour, interview them about their attitudes, and empathise with them
3. Remove usability blockers. Make sure the words on your website counter their objections and anxieties. Lead with benefits rather than features, and add a sense of urgency to your conversion points
4. Split test more than one purchase cycle. Take seasonality into account and only stop when you’ve reached a valid duration and sample size.
5. Invest the new revenue into the next wave of optimisation and use the surplus to buy more traffic

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