How to solve the social problem of supermarkets throwing away too much food part 2
An innovative idea from Tesco was to monitor how much food customers purchased via their club-card transactions and get an rough estimate on how much is purchased, this was then compare to how much they buy and adjust their numbers accordingly so how much stock they buy is roughly equal to how much the consumers buy, reducing how much food they waste daily. The benefit of this to Tesco was improving their brand image to be more connect to the community and their customer, meaning more brand loyalty from themselves
Tesco to battle 'breathtaking' level of food waste
In a major move aimed at showing that Tesco can use its scale to create social change, Philip Clarke will say that it…www.telegraph.co.uk
In a major move aimed at showing that Tesco can use its scale to create social change, Philip Clarke will say that it…www.telegraph.co.uk
A potential solution for our proto-type Svenja Nussbaum