Pigzbe UX Research Case Study
RESEARCH GOAL
Pigzbe is the world’s first cryptocurrency e-wallet for kids. It helps parents teach their kids great money habits using pocket money.
Pigzbe wanted to get a better understanding of their admin account feature’s ease of use (editing and removing chores and tasks).
Key research questions and areas:
- What are notable behaviours, preferences, barriers and technologies that impact usage of the admin account?
- Identify needs and opportunities to inform the product design strategy.
- Observe and understand users current processes.
METHODOLOGY
5-week field study to assess the effectiveness of Pigzbe’s admin account offerings as participants used them in their natural environment. Study participants were located across the UK.

RECRUITING
Demographic: Users who access the account 2+/week. Also access account on mobile
Gender: 50/50
Ethnicity: mix
Devices: Mobile (iPad and Android devices)

FEEDBACK
“Find it hard to modify tasks and chores after initial set up, why is this?”
“A place to see all the information at once without navigating too much.”
“We should be able to manage this on our end entirely and have ownership of our data.”
HEAT MAPPING
Heatmapping tool CrazyEgg, was used to moderate participants who were instructed to perform the task to edit and remove tasks. Results indicate that a large number of users did not recognize the call-to-action links and buttons in the existing design.

HEURISTIC EVALUATION
Heuristic evaluation was performed to compare and better understand the usability gaps in the existing admin portal. The team agreed the UI should assist users in recognising preexisting patterns rather than recalling information. Some of the things we tested were;
- Navigation difficulty
- Layout/legibility
- Task editing
- Recognition
- User control
- Error prevention

PERSONAS (Parents)
Name: Anna F.
Age: 42
Job: Marketeer
Family: Mother of 2
Tech: Savvy
Goals: To teach Leo and Mia, her twins, about finance
Frustrations: Creating habits with her children using technology, navigating Pigzbe
USER VALIDATIONS
- Task and chore set up process should be as easy and quick, preferably automated.
- Features should include full range of capabilities to adjust or edit data.
- User flow should be streamlined.

AFFINITY MAP
Recording all observations, an affinity map was created to visualise user concerns and needs.

OVERALL THEMES AND OPPORTUNITIES
#1 GRANT ADMIN POWER USER FEATURES
- Enable features that are available to our customer service team to the users end. This will give users the ability to make changes without contacting the company.

NEXT STEP: A/B TESTING
The business decided to build the product in-house and the product is still being redesigned and launched.
