… root of the problem you’re solving, the context of that interaction and where the possible gap is. It’s often beneficial to look at when and where do they turn to your product. What is the first thing they’ve done before and after that interaction.
…nd they’ll give you the same answer: trust. The same is true of a user’s relationship to a product. Engendering the feeling of trust in a product is among the chief roles of any good UX designer — however the significance of trust in digital products has yet to be fully realized.