Carol Udell @ Canadian ViewpointBrands Banking on Experiential Marketing in the Q4 Holiday SeasonAlibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Nov 14, 2018Nov 14, 2018
Carol Udell @ Canadian ViewpointTim Horton’s in-home coffee offering proves successful after a superior experiential marketing…Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?Nov 7, 2018Nov 7, 2018
Carol Udell @ Canadian ViewpointTim Horton’s and Hockey: Staying true to your brand’s missionIf you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee…Oct 24, 2018Oct 24, 2018
Carol Udell @ Canadian ViewpointExperiential Marketing 101: How to ensure the success of your brand activation eventWhether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and…Jul 18, 2018Jul 18, 2018
Carol Udell @ Canadian ViewpointDonuts delivered and popcorn procured: What does a fieldwork company think about food delivery…There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty…Jul 11, 2018Jul 11, 2018
Carol Udell @ Canadian ViewpointMarket Research Myths: Market research is questionnairesThis is a fortunate myth!Jul 6, 2018Jul 6, 2018
Carol Udell @ Canadian ViewpointMarket Research Myths: Public data offers everything we needPublic data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of…Jun 29, 2018Jun 29, 2018
Carol Udell @ Canadian ViewpointMarket Research Mythbusters: Research reports aren’t useful!When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied…Jun 20, 2018Jun 20, 2018
Carol Udell @ Canadian ViewpointConducting research is easy… if you understand hundreds of cognitive biases!If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses…Jun 14, 2018Jun 14, 2018
Carol Udell @ Canadian ViewpointThe good, the bad, and the ugly of the NPS scoreThe Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that…Jun 4, 2018Jun 4, 2018