The Proliferation of Casual Cruelty
elizabeth tobey

I believe with the ADL calling Pepe a “hate symbol”, it is giving the Alt-Right trolls what they wanted. They took the mostly non-political and cute meme, and used to spread propaganda. The only reason Pepe got national mainstream attention is because the a MASSIVE amount of trolls use it, but that does not mean the meme is intended to spread hateful views.

In short, it was just a smack in the face whom those are not familiar with internet culture.

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