CanvasFlip helps you ace feedback on prototype

Feedback is a super touchy subject for most designers. We might not like it most of the times, but we definitely know that it is important and deep down every designer loves feedback.

Here is how CanvasFlip helps you get feedback on your design project —

1. Record feedback as comments

When we are dealing with bulky design projects, feedback in the form of long trailing emails, verbal discussions in a meeting room and list of comments left on a PDF, do not help much. Few of them might just slip off and moreover the next mail in your inbox might contradict the previous one. The designer then has a tough time compiling all these comments and creating an improvised version of the design.

What works better is, if you could have a discussion right on the prototype in real time. That is exactly what we enable at CanvasFlip.

Here is an example —

Leave comments right on the prototype

The best part is once the discussion comes to an end you can mark it as “resolved”

2. Making inline design communication seamless with Slack

With the powerful integration of CanvasFlip and Slack, you can send all your CanvasFlip activities and design discussions into your Slack channels.

Have a real-time collaboration with your teammates and stakeholders on Slack, to keep them informed about new screens, resolved conversations, shared projects etc. This makes sure that every member of the team is on the same table as you are.

You get notifications on Slack about the following -

  • When a team member adds or replaces a screen in the project
  • When some reviewer left a comment on the prototype.
  • When a team member shared a prototype
  • When your users have reviewed the prototype
3. Know where your users are clicking

Understand which areas or elements on the page which are the most interesting and engaging to your users: where they’re interacting with the screens and which part needs to be promoted.

From red being the most interact-able(/heated) area to blue being the least, get the complete visual hierarchy of interaction users performed.

Let’s take a use case, when visitors click or tap a link, they intent to do a particular task — perhaps they want to examine a product more closely, or move to the next process. With deep insights into what they’re aiming for, it’s easy to help them take the next step. See which elements receive many clicks or taps, and if they’re clicking or tapping on something that isn’t a link, maybe it should be.

Heat map — Example of Twitter
4. See videos of user’s session

Record and replay how users are using your prototype remotely. This is the best feedback you can get your your users — Watch him using the prototype live!

Each time a user completes reviewing a prototype, his session is recorded and safe in your CanvasFlip account. NOT JUST THIS, get “user flow” analytics — A screen segmented representation of the user video — Time taken and transitions displayed upfront.

Hope these ways of feedback are really helpful to keep the entire team and clients on the same table.