Onsite user testing — most daring and fruitful of’em all!!
Even with the growing adoption of remote user testing, there are few projects where absolutely nothing equals in-person user testing. For very crucial issues, meeting users face-to-face allows the researcher to have an open conversation about the issue or a potential design flaw. Especially when studying the body language is a must, in-person testing is the best option for any designer/researcher.
Wondering how a remote testing tool (CanvasFlip) can help with in-person research? Luckily, we did consider that while building the tool ;)
How CanvasFlip is useful for in-person testing?
We often come across this question, and that’s when we decided to write about this. Firstly why use a remote testing tool for in-person testing? Well, the most highlighted benefit still remains the same — All of your user behaviour testing efforts are stored on the same platform — All the user videos, comments and other UX insights co-exist on the same dashboard.
- Taking notes for a session (Boosts the efficiency of the process)
One of the biggest challenges of in-person usability testing is jotting down clean and accurate notes before thoughts and quotes of your users escape. A video of your user’s session lets you review and double-check those moments. And that why we have the comments feature, where you can instantly take notes of what your users quote. While re-visiting the session videos, you can quickly refer back to the comments you left on the prototype.
2. Consolidating UX insights from the in-person session (Saves a lot of your post-interview time)
The process of in-person testing, in itself is a time taking process, consolidating the entire event and drawing conclusions and numbers only adds to the time taken. Here’s where CanvasFlip helps. We have tried to consolidate as much as possible from an in-person test. Here’s what all we consolidate for you to analyse-
- Conversion ratio for every task
- Cumulative data for drop-off rate on every design screen
- A heat map analysis of the cumulative interaction on the entire page area.
- Spotting out the page areas and UI elements that get good amount of engagement
- Average interactions performed by your users to complete a task
- Average time taken to complete the entire flow.
- Time taken by each user on every design screen.
As of now, these and few more, are the insights we consolidate for you from an in-person test.
3. Share the user’s video for discussions post interview
Observations might end when the in-person session ends but not the conversations about the insights. Keep the conversation going. With CanvasFlip converse with your team mates about important insights from the user sessions. How? You can just share these videos with your teammates and refer to the time in the video you want to talk about.
How to conduct an in-person testing with CanvasFlip
Just like any other time you sit for a in-person testing you have to create a prototype on CanvasFlip and share the prototype link to be used in a particular device — be it a desktop or a mobile or a watch.
In-person does remain the best option for testing in few projects. But if you don’t have that bandwidth for in-person testing, because an hour of your time costs 50+$, you can also resort to remote unmoderated usability testing.
Remote testing removes many of the challenges related to scheduling, travel, paperwork and setup. You can literally shave off days, or in some cases weeks, with remote testing. And with CanvasFlip you reduce those hours even further. :)