The ability to have a conversation with people (in the meatspace) about anything, be it riveting updates from the world and its messy politics to simple banal life updates from the day, is one thing that we all miss in this pandemic.
Paul Davison and Rohan Seth came up with a creative solution, the Clubhouse, an invite-only, voice-only application.
We have Instagram for photos, YouTube for videos, Spotify for music and podcasts, but now Clubhouse came in to compete with Discord and joins in the club and fills that gap by being a voice-only live interactions application, adding an extra…
In our eternal search for more psychological rudiments to keep in mind while designing your products, we came across these few golden rules that can help you on your way to designing a meaningful product.
Check them out: (Also, check out the first part of this piece, Psychological principles for every product designer, where we discussed more principles in depth)
The spacing effect refers to enhancing long-term memory with repeated spaced-out learning instead of information being presented in immediate succession.
It results in the better recall of information in the future.
A research study titled “Distributing Learning Over Time: The…
Establishing a visual hierarchy is a way to arrange UI elements according to their importance; it helps guide the eyes to the most important elements first.
It puts emphasis on important content to drive the features/business incentives your product might offer.
Users scan through the page and decide in seconds whether they want to dive deeper or leave, and a clear visual hierarchy is a way to gain and retain the user attention.
If users have to stop and think, “Where do we start looking?” then it’s probably missing out on an effective visual hierarchy.
A strong hierarchy reduces the…
It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.
Psychology, thus, becomes a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
For something as vast as psychology, there’s no better way to get started than with the basics. Let’s get down to discussing some relevant sources of information you should keep in mind:
Your horoscope: “You enjoy being spontaneous in life but also like well-planned decisions sometimes. You are loyal and respectful towards people who’re loyal and respect you back. You are usually an optimistic person but feel discouraged in certain situations.”
Isn’t it amazing how accurately any of these messages could fit for you?
This is the Barnum Effect.
The Barnum Effect is a cognitive bias where people are led to believe any generic positive statement when told that it specifically applies to them, when, in fact, it is as generalist as can be.
The above horoscope is a vague statement that…
High-quality user experience (UX) has become a critical competitive factor for product development in today’s digital space, with a broader goal of human attention and retention.
The most pleasant user experience is the one that the user doesn’t notice or have to think about too much.
Interfaces should be designed in a manner that information flows easily into the users focus without inundating them.
There are thousands of ideas, concepts, and decisions made to provide that effortless user flow, and cognitive load is one such factor to keep in mind. If users get stuck on the question “What’s next?”, …
A user interface is like a joke. If you have to explain it, it’s not good enough. Intuitiveness, one of the core concepts in the product design domain. Digital products can incorporate certain details into their flows and design elements to create a sense of guidance and reassurance for users.
There have been some major trends in this area, how it affects the overall user experience, and what factors led to its change.
Here’s an interesting piece about how the first UIs seen on Mac were from an unassuming place, the Xerox machine UI.
“You take a wild idea, that is pure fiction, and you turn it into a hard fact.” — Bjarke Ingels.
Bjarke Ingels is one of the most distinguished and innovative architects of our time.
One would think Architecture would be his passion growing up, but instead, he wanted to be an illustrator/cartoonist, and design his own graphic novels. In the hopes of becoming better and more competent at drawing and sketching, he pursued Architecture from the Royal Danish Academy of Fine Arts for Architecture. He continued his studies at the Escola Tècnica Superior d’Arquitectura in Barcelona.
Bjarke worked under Rem…
Inclusive Design is a design practice where products and services are designed in a way that they are accessible and can serve as many people as possible, regardless of their age, gender, or ability.
Inclusive Design puts people at the centre stage of the design process. It helps designers understand how to best satisfy human requirements in order to achieve ubiquitous ease of use.
Empathy is an integral part of the Inclusive Design system, it serves the designer a great deal to think of the limitations and motivations that drive all types of humans.
Designing for inclusion brings into light…
Product design is now a mainstay in the working vocabularies of companies worldwide. We’d go so far as saying that it (product designs) may now be entering the portion of its lifespan where strategic maturity and academic thought are now taking up the centre stage as the cheap tricks and skin deep strategies cant hold up to the lofty tasks at hand that product designers will have to solve in this coming decade.
With that in mind, we have compiled a set of research papers which have a sometimes obvious and sometimes not-so-obvious link into product design. All in all…