Put Yourself in My Shoes

Maybe trying to understand Venture Capitalists is the silver bullet to getting your company funded. At Capital On Stage we try to demystify capital and in this blog series, ‘Let’s Talk’ we go one step further and ask the VCs themselves what the problems are.


Want to know what VC’s say when the situation is reversed and their pitching to founders? At Capital On Stage events that’s exactly what happens. Keep reading to see what Mr Jørring says when he’s in the hot seat.


Ulrik used to be an entrepreneur himself and co-founded two start-ups, giving him a thorough understanding of the requirements needed to be a successful start-up. Then, after a stint in the corporate world, he joined a VC fund, particularly enjoying the variety of people and challenges in the start-up world, ‘it can be frustrating as your an arms length away from from the action, it’s not your job to execute things, you’re more of a helping role. It also takes a long time to know whether it was a good investment’. Reflecting on developments in the VC industry Ulrik says, ‘there has been a recent expansion into fields such as hardware, automation and robotics that have traditionally not been embraced by VCs — at least not in the Nordics. At Capital On Stage I’ll be keeping an eye out for exciting companies that already have the first version of their product and have customer and market feedback’.

Why Capital On Stage? The concept is exciting, we’re always the ones sitting back and making comments, now it’s our turn to be in the hot seat.

Advice to founders: try to understand what drives VCs; understand our market.

Hence the beauty of Capital On Stage….