What We’ve Learned About the New WP Plugin Directory From Our Experience

WordPress.org has revamped its Plugin Directory and its search algorithm got a bit more interesting. Learn from our experience and what you can do to rank your WordPress plugin in the top positions.

This article is dedicated to plugin developers.

Improving your rankings is not an easy job, but it is worth the effort. The higher your ranks go in the directory, the higher the installs. So, in order to achieve this, you need to do some search optimization on your plugin that could resemble regular SEO. But ranking on search engines is one thing, while doing it on certain directories such as WordPress.org is another.

If you thought Google and the WordPress Plugin Directory share the same game rules, think again. That’s because the world’s biggest search engine evaluates the quality of your content based on the number of domains that link to you. This means you are trusted. All of the other criteria still matter, but having a solid backlink profile makes the difference on the long term.

In the Plugin Directory, you gain trust by the number of positive reviews your plugin has received. But trust is not enough for the WordPress Plugin Directory in order to reach the peak. You need to play by the game rules.

WordPress has recently redesigned its Plugin Directory section and its search algorithm suffered many modifications. We know this because we have been analysing our rankings during the past months when both versions of the directory have been running side by side. The old version was still live at wordpress.org/plugins/ and the new version was running on wordpress.org/plugins-wp/.

We noticed our plugin was ranking better for certain keywords, while we had experienced a drop for others. And we hadn’t changed much in the plugin’s description during that time that could have been the cause of it. Now the new version is the only one running. What’s new?

I happened to come across an article written by Vova Feldman on Freemius.com related to the search algorithm structure on the WordPress Plugin Directory. Finding the recipe took some time, but I’m glad that the article narrowed down the ingredients that matter, in this exact order:

1. Title 2. Short description (Excerpt) 3. Description (including changelog and FAQ) 4. Tags 5. Slug 6. Author name 7. Contributors name 8. Last update date 9. Compatibility with the latest available WordPress version 10. Number of active installs 11. Percentage of resolved support tickets

Read the entire article here: https://www.captainform.com/blog/new-wordpress-plugin-directory-search-seo/


Originally published at www.captainform.com on April 13, 2017.