How to use Snapchat for Event Marketing
Originally published by the Capterra Event Management Blog
Smartphones have evolved over the years to the point that they are indispensable to our everyday lives.
With smartphones you can order food in a matter of minutes and have it tracked and delivered to your house, you can check your email, record videos, keep up to date with friends on social media, and even use your smartphone as a flashlight.
Smartphone apps such as Snapchat have allowed people to share their exciting moments, goofy thoughts, and daily life stories with each other by picture and video. As an event manager, this app can be beneficial not only for building excitement for your upcoming events but also for broadcasting current events.
100 million daily active users can’t be wrong.
Here is how you can use Snapchat for your events.
Marketing Before Your Event
Many other candidates have followed suit.
Using Snapchat, you can reach a whole new set of millennials, a demographic which is harder and harder to reach through conventional marketing in televisionand print. Sending out your Snapchat info to your young followers can give you that extra boost in reach that you’re looking for, especially if paired with similar outreach on Twitter, Facebook, and Instagram.
Leading up to your next event, you can use Snapchat to update your young followers with the “story” feature.
With your story you can create a series of videos and images showing the progress of the preparation for your event, the teams working on certain aspects of the event and why those will be activities attendees will not want to miss, or even ads for your event.
If you don’t want to rely on your own layman knowledge of Snapchat, there are services offered by Snapchat influencers and experts that can help you plan and strategize your Snapchat campaign.
The key is to build excitement for your upcoming event. Just remember, your stories only last 24 hours before you have to upload a new one onto the app.
Marketing During Your Event
So the big day has come and your event is a success. Unfortunately, many of your followers and supporters were not able to make it for whatever reason. Should they be completely left out of the festivities? Of course not! You want to get them excited for your next event by showing them exactly what they’re missing.
Using your Snapchat story, you can document all the biggest happenings at your event, from your stellar speakers to the amazing food that everyone is plowing through. You want to show your followers what they will experience if they attend your next big event.
Your attendees are also a crucial component to marketing your event using the “Our Story” feature on the app. By using location technology called “geo-fencing” only those at your event can contribute to your story, which relieves some of the burden of creating content constantly for your non-attending followers. Encourage your users to contribute through contests for the best snaps or building some kind of treasure hunt for specific items that they have to snap to win a prize.
With Snapchat and all other social media, most moments can be turned into a marketing opportunity, only now your marketing will have a more “humanized” approach with handheld video telling the exact story you want to tell.
Gathering Feedback and Marketing after your Event
Although feedback may be easier to quantify through social media platforms like Twitter and Facebook, whose posts don’t disappear after a single view like Snapchat’s, this doesn’t mean you shouldn’t try to gather feedback from Snapchat. Sending out requests for Snapchat reviews and feedback about your event can’t hurt and will provide a more personal touch to the information you receive. It also give a way for attendees to be involved after the event is over.
As for your marketing, it simply never ends. Now that you have plenty of material from your last event, you can continue to advertise to your followers about your organization and your subsequent events.
Luckily, Snapchat is a very simple app that doesn’t require hours of tailoring to make your presence known to your followers and potential followers. You simply build up your followers by advertising on your other social media platforms, and then send targeted videos and pictures directly to them. In fact, younger generations are actually opting for Snapchat and leaving other social platformssuch as Facebook, so capturing them now will future-proof your audience!
Have you used Snapchat to market your event? What worked best for you? Was there anything we missed? Let us know in the comments below!