Cara HoganinThe Empowered MarketerMarketing Food and Beverage Naturally | David Lemley of Retail VoodooHow do you make food and beverage products stand out, both online and on store shelves?1 min read·Jul 10, 2019----
Cara HoganinThe Empowered MarketerBuilding a DTC Brand From the Ground Up | Tracey Wallace of Doris SleepLaunching a new brand from scratch is incredibly challenging.2 min read·Jun 19, 2019----
Cara HoganinThe Empowered MarketerModern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower VenuesAs surprising as it may seem, some industries still haven’t fully adapted to the digital world.2 min read·Jun 5, 2019----
Cara HoganinThe Empowered MarketerPivoting to Find Your Perfect Customer | Josh Zloof of Sudden CoffeeCustomer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton…6 min read·May 21, 2019----
Cara HoganinThe Empowered MarketerTackling the Amazon Challenge | Brandon Hendrix of Thras.ioAmazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018.5 min read·May 8, 2019----
Cara HoganinThe Empowered MarketerFrom Convenience to Necessity: Jessica van Rooyen of Uber Eats CanadaMarketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the…5 min read·Apr 25, 2019----
Cara HoganinThe Empowered MarketerThe Empowered Marketer LIVE: Shoptalk 2019The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts.1 min read·Mar 20, 2019----
Cara HoganinThe Empowered MarketerMoving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie HustleCharlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City.5 min read·Mar 6, 2019----
Cara HoganinThe Empowered MarketerFrom Passion Project to Ecommerce Success | Brian Lim of The Emazing GroupIf you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone.5 min read·Feb 20, 2019----
Cara HoganinThe Empowered MarketerA Community that Follows You Anywhere | Griffin Thall of Pura Vida BraceletsHow does a business shift and grow along with the ever-changing ecommerce market? It’s not easy!5 min read·Feb 6, 2019----