Carl W. Jones – Medium

Carl W. Jones

Descolonizando la publicidad a través de la diversidad: Estrategias prácticas para desafiar el…

Este doctorado práctico se pregunta: ¿Cómo puede una campaña de carteles descolonizados generar una conversación sobre la producción del…

Sep 8

Sep 8

Decolonising Advertising Through Diversity: Practical strategies for challenging colonial thinking…

This practice-based PhD asks How can a decolonised poster campaign generate a conversation about the production of colonial and racist…

Sep 8

Sep 8

The ‘romantic’ advertising tricks that give you unrealistic expectations of love

The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, advertisers also try to…

Feb 13

The ‘romantic’ advertising tricks that give you unrealistic expectations of love

Feb 13

Christmas adverts: decoding the trusted formula used to pull on consumers’ heart strings

This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated…

Dec 12, 2024

Christmas adverts: decoding the trusted formula used to pull on consumers’ heart strings

Dec 12, 2024

Decoding myth-making through Semiotics in-order to Decolonize advertising.

Published originally as a chapter in book Semiotics and Visual Communication IV: Myths of Today. (2024)…

Aug 17, 2024

Decoding myth-making through Semiotics in-order to Decolonize advertising.

Aug 17, 2024

Decolonising Advertising through content creation, broadcast on social media, to inspire social…

I argue that Advertising in Mexico is a means employed by the ruling class in order to colonize Mexican society. It re-enforces a colonial…

Apr 1, 2024

Decolonising Advertising through content creation, broadcast on social media, to inspire social…

Apr 1, 2024

Balenciaga’s controversial new campaign and the long history of ‘shockvertising’

Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines…

Dec 6, 2022

Balenciaga’s controversial new campaign and the long history of ‘shockvertising’

Dec 6, 2022

How the Black Lives Matter movement is changing advertising globally — and why other communities…

Typically, advertising contains two messages, one from the brand and one that reflects cultural thinking. Examples include adverts selling…

Aug 27, 2022

How the Black Lives Matter movement is changing advertising globally — and why other communities…

Aug 27, 2022

SI LA PUBLICIDAD REFLEJA LA SOCIEDAD, ENTONCES LA PUBLICIDAD ES RACISTA

Julio 22 2022.

Aug 2, 2022

SI LA PUBLICIDAD REFLEJA LA SOCIEDAD, ENTONCES LA PUBLICIDAD ES RACISTA

Aug 2, 2022

If advertising reflects society, then advertising is racist.

August 2 2022. Over the last few weeks in various neighbourhoods around Mexico City over 4,000 posters have appeared challenging the…

Aug 2, 2022

If advertising reflects society, then advertising is racist.

Aug 2, 2022

Carl W. Jones

Carl W. Jones

Advertising/Academic/Art.Award winning International Creative Director, Researcher, Speaker, & Mentor of all that's great about advertising. #semiotics

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