Carl W. JonesDecoding myth-making through Semiotics in-order to Decolonize advertising.Published originally as a chapter in book Semiotics and Visual Communication IV: Myths of Today. (2024)…Aug 17Aug 17
Carl W. JonesDecolonising Advertising through content creation, broadcast on social media, to inspire social…I argue that Advertising in Mexico is a means employed by the ruling class in order to colonize Mexican society. It re-enforces a colonial…Apr 11Apr 11
Carl W. JonesBalenciaga’s controversial new campaign and the long history of ‘shockvertising’Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines…Dec 6, 2022Dec 6, 2022
Carl W. JonesHow the Black Lives Matter movement is changing advertising globally — and why other communities…Typically, advertising contains two messages, one from the brand and one that reflects cultural thinking. Examples include adverts selling…Aug 27, 2022Aug 27, 2022
Carl W. JonesSI LA PUBLICIDAD REFLEJA LA SOCIEDAD, ENTONCES LA PUBLICIDAD ES RACISTAJulio 22 2022.Aug 2, 2022Aug 2, 2022
Carl W. JonesIf advertising reflects society, then advertising is racist.August 2 2022. Over the last few weeks in various neighbourhoods around Mexico City over 4,000 posters have appeared challenging the…Aug 2, 2022Aug 2, 2022
Carl W. JonesLas marcas no soportan el racismo (pero en la publicidad sigue habiendo estereotipos)En los últimos meses diversas marcas han mostrado su solidaridad con el movimiento Black Lives Matter a través de su publicidad.Sep 10, 2020Sep 10, 2020
Carl W. JonesThe World According to Dave Trott: An InterviewCarl W. Jones University of Westminster, GB C.Jones@westminster.ac.ukAug 1, 2020Aug 1, 2020
Carl W. JonesMerek-merek besar mendukung Black Lives Matter, namun dunia iklan masih perlu dekolonisasiMerek-merek ternama seperti Nike dan Adidas telah menyuarakan solidaritas pada gerakan Black Lives Matter (gerakan sosial mendukung…Jul 14, 2020Jul 14, 2020
Carl W. JonesBrands may support Black Lives Matter, but advertising still needs to decoloniseBrands such as Nike and Adidas to PG Tips and Space NK have been expressing solidarity with the Black Lives Matter movement by issuing…Jun 24, 2020Jun 24, 2020