5 Steps to Create a Social Media Friendly Website
Find out how to create a Social Media friendly website, how you can optimise your website, why and how you can add Social Media Buttons to your website.
Social Media is powerful if you use it properly and this requires more than just having accounts on various platforms. Is your website Social Media Friendly? Do you have Social Media buttons on your website to encourage sharing? Are your photos optimised? These are just a few questions you must answer.
1. Use Keyword Rich Title
What is the most important lesson learn? Why people should read your blog post or web page? Always use keyword rich titles to describe the whole content in less than 20 words.
See your content as a whole and extract in the title what is the most important and attractive thing to get interest. Think as a journalist but also as a reader/customer.
Your title has to be short and full of keywords too. This will help with your SEO but will also determine your visitors to carry on reading your website or blog post.
There is Free Tool created by Advanced Marketing Institute, called Emotional Marketing Value Headline Analyzer (EMV), can help you analyse your headline. Reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects. Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score.
Most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but that is rare unless your headline is less than five words.
2. Use Vibrant Photos!
Add a featured image. This will be shared with your content when someone wants to tweet or post something from your website.
Make sure you have at least one photo in every blog post and web page. Consider installing an image sharer plugin to help your visitors share your photos.
Use vibrant photos, resize them, and name them using relevant keywords for your content.
3. Add Social Media Buttons
Why You Should Add Social Media Buttons to Your Website? Without them, your website will be difficult to be shared on social media. There are not so many people willing to copy-paste a title and a link to share the content with their followers. Make it easy for everyone to tweet, like and share content and photos from your website.
There are many plugins you can choose from to add to your Wordpress. I use AddtoAny Share Buttons to add the social media share buttons on the top side of each blog post, Pinterest Image Pinner From Collective Bias which includes an Pin This button to all post images, and SumoMe share buttons on the left side of the website.
No matter what plugin you use, make sure they will open another browser tab or window to execute the link like in the photo below. In this way you will not lose your visitors.
4. SEO is Vital
If your website was created in Wordpress and you are a confident user, you can install a plugin to help you optimise your pages. Yoast SEO incorporates everything from a snippet editor and real time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
SEOProfiler is another great SEO tool that helps you to get high rankings on Google and other search engines. With this tool you get SEO tools for link analysis, web page optimization, competitive intelligence, link building, keyword research, social media, website audits, and more. You can try SEOProfiler for Free.
5. Create engaging sharing content
When you tweet, post or share your own content, make sure you include an image or a video from your website. A great photo or an interesting video are more likely to be retweeted / shared. Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets, according to AdWeek. And it’s not surprising, considering that our brain is wired to process visual content 60,000 times faster than plain text.
This article has also been published on my blog — http://carmenlascu.com