Reintroducing Dayre

The final 3 weeks client project.

Dayre is a mobile blogging app that pieces together moments from a user’s day, be it a picture, text, video or a location tag. In this project, we explored ideas which can help in user acquisition and increase word of mouth referrals. We also evaluated the current design and recommended redesigns and new features.

User interview

We conducted interviews with 12 bloggers to understand the choice of their blogging platform and preferences. There were some who blogged on Dayre and some who blogs on other platforms like Tumblr, Wordpress or another medium.

Interviewing Non-Dayre and Dayre users

Diary Studies

We had 7 participants, 4 females and 3 males , all of them who are non-users of Dayre to complete a diary log for a period of 3 days. We wanted to find out what are their pain and pleasure moments from using the app which also include features that they use and do not use.

Diary Studies log

As much as all of them love the idea of being able to peep into other people’s life, some of the navigation icons were confusing and that they were not able to get connected with their friends.

Affinity Mapping

From the research we gathered, we piece them together to work out the common reaction and impression on what our users think of blogging in general.

Affinity Mapping in action

Some of the essences that we came up with from the long list of data we got back:

  • I blog for myself
    “Started because there aren’t many people on Dayre; I used it to express my deepest emotions and connect with close friends”
  • I blog to influence
    “Started engaging readers who actively engaged me”
  • There is a sense of belonging (Dayre)
    “Received some random comments from people I didn’t know”
  • Users are conscious of who has access to their blog
    “I’m conscious about the audience and their impression of me”
  • Users want to connect with people they already know
    “Logged in with Facebook but can’t see my friends”
  • There is enough variety of content
    “Hashtags don’t interest me and the topics are irrelevant”
  • There is insufficient motivation to use the app
    “I use it on weekends and after work”
  • Tools should be prioritized
    “I want to find new people, not people around me”
  • Photo capabilities could be better
    “I didn’t post a photo because my teammates would be cropped out”
  • Intuitiveness is important
    “Thought that 100 days is the number of days since I last used it”

Persona

We draw up two personas from the above — A target new user for Dayre and a seasoned user for Dayre. The purpose of the personas is to assist us in features prioritization later on.

New User
Seasoned User

Moving forward, we also used Jakob Nielsen’s 10 Usability Heuristics for User Interface Design to evaluate the existing application.

Aligning Business & User Goals

Our job as a UX designer is to bridge the gap between user goals and business goals. As much as we reach out to hear from our users, through the client meeting that we have mid-way into our project, we also understand from our client that we should not implement or suggest big features that would confuse the seasoned users.

Project Focus

  • Improved On-boarding
  • Discovery of Content
  • Enhanced Features

We went on to look at how other social apps does their on-boarding.

Social application

Users should not be ‘forced’ to sign up for an application without knowing what the app actually does. Thus with the iOS Human Interface Guidelines and Google Mobile App UX Principles in mind, we decided delay on-boarding for as long as possible.

  • iOS Human Interface Guidelines
    “Delay a login requirement for as long as possible. It’s best when users can navigate through much of your app and use some of its functionality without logging in.”
  • Google Mobile App UX Principles
    “Users should be able to choose to ignore registration and continue as a guest, where they can sample and assess its value to them, before committing to register. Always put the user in control of their time and initial experience of the app.”
Current VS Recommended flow

We introduced a rotating carousel on the first page to allow user��s to get an idea of what the app does by reading the short copy writing.

Instead of signing up, new users are able to browse as a guest first.

Following next, the screen will bring users to an interest page where users are able to pick interested content.

Other recommended features

  • Improved UI (labels)
    - Replace icons for “Explore” and “Community” Tab
    - Highlight entire tab in bottom bar instead of the icon
    - Muted the background to remove visual clutter
  • Enhanced Navigation & UI
    - User able to togglebetween posts
    - Peekaboo hint
    -Landscape/portrait photos
  • Notification Icon on top left removed and placed in ‘Notifications’ tab
  • Discovery of Friends
    -Connect with Facebook and phone contacts

Prototyping and Iteration

From Paper prototype to Mid-fidelity prototype to High fidelity mock up, here are some of the feedback that we’ve gathered from our users.

Iteration 1
Iteration 2 Mid-Fi (Invision)
Iteration 3 Hi-Fi (Principle)

We included several foreign users as Dayre is expanding overseas and testing with foreigners would be a good way to know if UI/UX should change because of differing cultures/languages.

Final Prototype

This video showcases the final and proposed changes for the app- Dayre.
Fun Times :)

Final

Moving Forward

It is understandable that not all our recommended features will be able to roll out at the time. We did a period chart to prioritize the changes.

10 weeks gone by in a blink of an eye. I bring with me nothing more than empathy. This journey has been tiring but definitely fun! I’m thankful for people that I’ve worked with and I thank General Assembly and my UXDI2 batch mates for the wonderful opportunity.

My Team