Sharmi, chin up its a process that literally sucks. I did this and will never do it again.
Second time we went 100% bootstrap and controlled yet far slower growth.
Investors can be good or bad and a bad one can do a lot of damage. Good ones are worth their weight.
Tom, Awesome article and one of the best I’ve read this week. You covered a lot of ground and in my opinion are on the mark. Growth hacking has been over done and its back to the basics. Customers buy from brands they trust and you have to be creative in reaching them, then build a relationship with them.
Great read. It’s all about the customer journey. If you don’t engage with people, grab the their emotions and fix a problem all the data in the world isn’t going to help you. This seems to have gotten lost in today’s data driven world.
Imagination and creativity will never go out of style.
Some of us did all this and more, the investor decided he would do everything in this power (and money) to force the company into a bankruptcy hoping to pick it up for pennies. Didn’t quite work out that way. It’s a brutal battle that you have to have the stomach for. Personally, after going through this experience, I would tell everyone to bootstrap…
Thank you for writing a well thought out article. What the United States of America is experiencing is not the norm or beliefs held by the majority. This gaslighting tied to the persistent denial, misdirection, contradiction, and lying of the current office holder and resident of the White House and members of his…
I couldn’t agree more. Personally I think a lot of brands are not willing to take the risk, video is harder to do than writing an article. Video takes being creative and engaging visually and with content.
Using cost as an argument does not hold water today, as we know and you pointed out…
Awesome article. Uber is at a point of inflection that they will either make a change at the top along with corporate culture and survive or in my opinion die a slow painful death.
Between the uprofessional Travis rank this week, the Google lawsuit for stealing technology, the use of…