Creating Persona

The third lesson is about creating persona.

The new concept for me is: affinity diagram, empathy map.

Affinity diagram

An Affinity Diagram is a tool that gathers large amounts of language data (ideas, opinions, issues) and organizes them into groupings based on their natural relationships. The Affinity process is often used to group ideas generated by Brainstorming. — -from google

I think it is just a process of organize the information you collect from users, or from brainstorm. It is a method to make everyone of your team do it together.

Tips from Internet:

  1. Although this can be done electronically for very small sets of data (using a word processor or spreadsheet program), it is better to work with paper. In group situations, always use paper.

2. Ask participants to write one issue on each note.

3. Give participants some minutes for this activity, but ask them to stop when a large majority of participants have stopped.

4. Get all participants to gather at a vertical surface suitable for Post-It notes. Windows are appropriate.

5. If there are more than 8 people, gathering around a common area may not be convenient. In this case, you can handle all the note-placing yourself-get one note from each person in turn; all participants can then pass you any similar or related notes. This is not as satisfactory as having the group work together, since it is difficult to keep everyone focused on the task.

In our class, there is too many people do this together, it is not ideal.

Empathy map

An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has been gaining popularity with the agile community. —from google

I think empathy map is similar to persona, just two different style. I didn’t do it when I created my persona. I will learn more about it from Internet.

My persona of BUS DELAY problem:

Like what you read? Give Carol Nie a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.