The Confidence Factor: The Media Effect

Like it or not, Donald Trump is a front-runner in American politics at the moment. However, I tend to ask a question of my colleagues quite often: Is the media creating his candidacy?

Think about it for a moment …

This is a non bias view of how a candidate with no proven political experience uses the media to his advantage to continue to elevate his position as a GOP Candidate running for President of The United States of America. This would not have been possible if Mr. Trump were not able to command the medias attention to focus on his candidacy and take advantage of free publicity.

What is the point?

80% of your success is about showing up, on 20% is skill. For many visionaries who have the desire to get more exposure and attract elevated opportunities, using mainstream media exposure to your advantage is key. Showing up using the assistance of the marketing power of the media is crucial to eliminating obscurity around your brand and message.

There are opportunities that I am thankful for that have been a direct result of appearing as a guest of several daytime radio shows, features in international magazines and guest spots on morning talk shows. All of the exposure was free and generated huge returns in my business. In the case of Mr. Trump, he is the first candidate in the last decade to spend the least on running exhausting political ad campaigns. He generates his support through winning opening story coverage on every major new network ad circulation free.

And you can get attention too (maybe not the same type of attention) by creating content to attract the media.

Download your copy of my Secrets to Attract Mainstream Media where I will share the top 5 strategies that will get your message to the masses.

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Carol Sankar is a business advisor for high level executives, service based visionaries and a leadership expert who is committed to assisting passionate, high-achieving leaders simplify their lives while increasing revenue by becoming productive, not working harder. Carol has been featured in Madame Noire, LearnVest, The Steve Harvey TV Show,, TEDx, Daily Worth, Entrepreneur Magazine and Essence Magazine

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