4 Trends for the telecom market in 2022 in Brazil
The year starts at an accelerated pace for the Telecom market in Brazil, because digital transformation increasingly brings new trends in 2022 to the sector.
About to turn 2 years old in a pandemic, the world had to adapt to the digital transformation. In other words, aspects such as social distancing and the expansion of remote work have brought new challenges, such as the demand for technologies that allow greater integration and collaboration between teams.
This directly reflects on the Telecom and IT markets, and on the evolutions and innovations that are to come in the coming years.
According to the website https://portaldosplanos.com , this are the main trends for the Telecom market in 2022.
1) Arrival of 5G in Brazil
The end of the year 2021 marked by the 5G auction in Brazil. Now, operators that won auction lots have until July 31, 2022 to deploy the technology in the country, starting with the 26 capitals and the Federal District.
Undoubtedly, the arrival of 5G will make the Telecom and IT sectors go through one of the biggest revolutions in their history, with the emergence of numerous solutions with greater speed, quality and shorter response time.
At first glance, we can see the impact of technology on video calls, live broadcasts, online games and connection stability. But 5G technology goes further, bringing new business opportunities to the Brazilian market in different sectors such as: autonomous vehicles, industry 4.0, smart cities and telemedicine, as well as sectors such as leisure, public safety and education.
2) Digital First and Remote First
In the context of the pandemic, distancing and preference for services that could be offered digitally were highlighted. The Digital First model is nothing more than an organizational culture model that prioritizes the use of digital services over traditional ones.
Likewise, the Remote First culture seeks to make all decision-making and processes of a company online. Therefore, the office and other places of face-to-face activity are just another possible workspace, no longer the exclusive stage for all interactions. As a result, the demand for broadband connections with a focus on qualitative only tends to grow.
3) Total Experience
In recent years, a lot has been heard about User Experience (UX) or, in other words, user experience. Total Experience (TX) emerges as the evolution of UX, as it promotes a more complete and satisfying experience for all stakeholders of an organization, at all points of contact — whether physical or digital.
The Total Experience brings together four fundamental strategies: Employee Experience (EX); Customer Experience (CX); User Experience (UX) and Multi-experience (which represents the various forms of interaction at all touchpoints).
4) VoIP Technology
In 2020, a survey carried out by ANATEL identified a drop in the use of fixed telephony services by 1.27%. And with VoIP (Voice over Internet Protocol) technology, the trend is for this rate to be higher.
VoIP technology allows making phone calls over the internet, simply by using a device integrated with connection software and a listening accessory.
On the other hand, fixed telephony devices will also be able to work with the technology, through an ATA device (Adapter for Analog Telephone), which will adapt the structure.
Digital calls and video conferences are already part of our reality, but VoIP is one of the trends in 2022 for companies looking to increase productivity and reduce telephony costs.
