Carolyn McMasterinThinkshifterPR metrics: it’s not just about the hitsA main measurement of PR effectiveness is placements and how many people they reach, right? Wrong, at least most of the time.Sep 8, 2021Sep 8, 2021
Carolyn McMasterinThinkshifterIn an era of ‘information bankruptcy,’ stakes are rising for brand communicationsWhen more than half of us believe government and the media are lying, it’s an opportunity for ethical brands to play a bigger role.Aug 23, 2021Aug 23, 2021
Carolyn McMasterinThinkshifterTo tell your company’s story, dig deep & don’t be shyHow you can uncover your story’s key ingredients.Sep 28, 2017Sep 28, 2017
Carolyn McMasterinThinkshifterStories communicate sustainability value to investorsInvestors want companies to talk about sustainability as a business advantage, but most don’tSep 15, 2017Sep 15, 2017