SOCIAL MEDIA MANAGEMENT
Maybe this sounds familiar to you: I used to log in to each and every individual network to compose outstanding post, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I’d love to share a bit about how you can manage your social media using tools and strategies I’ve used for handling multiple social media accounts — whether you’re juggling your own brand in multiple places or handling a multiple company profile or personal profile.
WHY SOCIAL MEDIA MATTERS
Social media has fundamentally changed the way companies communicate with their customers. What used to be a one-way dialogue has become a two-way conversation, a great channel that allows a company to receive both positive and negative feedback they can use to improve their products and services.
Back in the day, companies used to reach customers via different media formats: newspaper, radio, TV, and billboards. All of these remain popular advertising channels; however, none make it possible to track their ROI. How many customers ended up buying a product because of a specific marketing campaign? How many buyers first learned about a product on the radio? How many of them saw a specific newspaper ad? It’s a guessing game at best.
When the Internet came around, and results were measurable by tracking website visits and click-through rates, metrics started to become more accurate. But there was still no way to communicate with the customer — it was all about getting them to your website and hoping they would find what they were looking for. The reason why a visitor left a website after only four seconds could only be speculated.
With the advent of social media, marketing now has a totally different reach and return. Social media allows for a true connection between the company and the customer, where both can communicate with one another. It is one of the best examples for a true win-win situation: the customer can raise his opinion and get a response, while the company gets to dive deep into customer care and assess their overall performance.
Below are ways you can manage your social media
· DEVELOP A SOCIAL MEDIA STRATEGY
Before sending your first post, it’s important to have a detailed social media strategy in place. This should outline what you want to achieve, such as more brand awareness, additional traffic to your website, or increased sales. This strategy should then document what you need to do in order to achieve these set objectives and be used as a guide throughout the rest of your process.
· UPDATE YOUR BRANDING
Review your branding to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).Use your logo for your profile pictures and ensure your cover images clearly display your business’ USP (unique selling point).
· SCHEDULE POSTS IN ADVANCE
It’s not always feasible to sit around and manually post at set times, especially if you’re out of the office or stuck in a meeting. Instead, consider scheduling posts in advance. This can help save you time in the long-term and ensure posts go live when they’re supposed to.
· RESPOND TO COMMENTS
Make sure you’re responding to any messages or comments from followers within a reasonable time frame. You could even create a spreadsheet which includes sample responses, to help speed up the process. However, it’s important to always ensure that every response is personalized in some way.
The major key is being remarkable and the best part is that social media allows a company to receive feedback on any campaign, even those not run online. If a marketing or advertising campaign is remarkable in any way (good or bad), the company will hear about it, as the average customer today is very likely to share his or her experiences or opinions with their trusted circle on Facebook, Twitter, and other social media sites.
Before getting into any analysis, it is important to differentiate between quantity and quality. Not every customer of yours is the ideal customer, and not every customer statement has the same value. Before you assess your brand image and reputation, you must narrow down your target audience. Who are your customers? Which social networks do they use?
Once defined, you can better target your ideal customer, know where to find their important thoughts, comments about your business and get targeted ads