No one Gives a Sh*t About Your Content…and What to do About it

  • Quality > Quantity. The goal is to make the best use of your time, which is why we suggest focusing on quality over quantity. Make those Facebook and Twitter posts SING and stop killing yourself for 15 RTs.
  • Low volume does not mean low quality or low impact. Just because you’re a car battery brand doesn’t mean your work can’t be awesome. All we’re saying is that you don’t need to talk to your consumer all the time. Focus on telling your brand story through key moments throughout the year, break through, shift perceptions, and kill it.
  • You can break out of your category. We’ve hinted at this already, but the Old Spices and the Doves, and even the Charmins of the world have broken out of their expected categories and built brands that are now known for being content creators and digital/social entertainers. It is possible. But until you get there, be real about where your product/brand belongs in this grid and design your approach accordingly. Once you have that zen-like focus, then your content approach will start to do amazing, magical things.

--

--

@Carrot is a full-service digital agency.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store