The “Letters to My Younger Self” series on Faces of Founders is dedicated to bringing the unique and varied stories of female founders and entrepreneurs of color to life. In these posts, founders share what they wish they had known along the often winding road of entrepreneurship, with advice for those who may follow in their footsteps. As one part of the Case Foundation’s work to provide inspiration capital and drive the inclusive entrepreneurship movement forward, we previously highlighted Jaime Martinez, founder of Schola and Jenna Hage-Hassan founder of the Kee app and Northern Fashion LLC.

Now, we are featuring…


Small Business Saturday is a celebration that was started in 2010 by American Express as a way to help small businesses gain additional exposure during the holiday season. Now in its tenth year, Small Business Saturday has become not just another shopping day, but a way for consumers to “shop their values” — showing their support for the small businesses and their founders (many of whom are women who are opening new businesses at more than double the national average) that make up the fabric of our communities.

While most of the stories we share on #FacesofFounders highlight the successes…


The story of how one company has chosen to make a social impact. More than just selling a healthy product, Bhoomi Cane Water is trying to revolutionize the industry in which it works by partnering with minority groups to source its product.


In celebration of Hispanic Heritage Month, we have been reflecting on the transformative achievements of Latinx Americans and the strong history of entrepreneurship in the Latinx community. For decades, Latinx entrepreneurs across the US have been building businesses. As the 20th century progressed, many of these businesses expanded to serve well beyond their immediate communities, and as a result, Latinx entrepreneurs have had a profound impact on the US economy. Studies show that the number of Latinx-owned businesses in America is still growing at a rate that outpaces just about every other ethnic group, and, from 2007 to 2015, nearly…


Jenny Anderson (left) and Brent Anderson (right)

Jenny Anderson and her brother, Brent, grew up very close. They’ve been two peas in a pod since early childhood, but it wasn’t until elementary school, when she witnessed her brother being made fun of, that she realized that Brent had autism.

As they grew older, Jenny watched as Brent’s job opportunities funneled down to a limited selection. A job coach landed him part-time work at a grocery store, but the difficult and sometimes unpredictable schedule and pace of work left Brent mentally and physically exhausted. After six months of working there, their mother and Brent decided to collaborate on…


The Case Foundation commissioned research about five years ago to look at the core qualities of changemakers, entrepreneurs and innovators who found success, and it showed that innovators and leaders of all races, places and genders have brought forward transformational changes throughout history. It also reminded us that it wasn’t the right connections, some special genius, the perfect resume, or a degree from a prestigious institution that brings breakthroughs to life; it is the ability to Be Fearless. Being Fearless doesn’t mean that the entrepreneurial journey is straightforward or easy; it requires risk taking, learning from failure and reaching outside…


United States Senator Jerry Moran, in conversation with Sarah Koch, VP of Social Innovation at the Case Foundation

“Entrepreneurship matters to this country.” Senator Moran shares how policymakers like himself are working to support entrepreneurs and keep the rate of business growth on an upward swing. He sat down with Case Foundation VP, Sarah Koch, to talk about the Startup Act and the need to bring policy support that will reduce barriers to entrepreneurship and the American dream. He also talks about the need to empower the next generation to pursue entrepreneurship, and the need to make research available to people starting businesses. Finally, he shares how entrepreneurs can gain the attention of lawmakers on both sides.

Want to learn more about resources available to entrepreneurs? We have information for founders, ecosystem builders and more on our resources page!


Shelly Bell, Founder of Black Girl Ventures, in conversation with Jade Floyd, VP of Communications at the Case Foundation

Inspired by the camaraderie she witnessed in the art community, Shelly Bell wanted to bring that same kind of support to Black women starting businesses. An entrepreneur herself, Bell understood firsthand the unique difficulties Black women often face launching businesses without the necessary capital and connections. So she launched Black Girl Ventures to create access to social and financial capital for this group of innovators. She talks to Case Foundation VP, Jade Floyd, about how she’s doing just that, while turning the traditional pitch competition model on its head and using her art background to inform her work with Black Girl Ventures. She also shares some of the founders you should have on your radar.


Rachel Weiss, VP of Digital Innovation and Entrepreneurship at L’Oréal USA, in conversation with Sarah Koch, VP of Social Innovation at the Case Foundation

As an over 100-year-old media company, L’Oreal isn’t exactly a name you’d immediately associate with the startup scene, but the beauty giant is doing its part to stay innovative and support today’s entrepreneurs. Rachel Weiss, VP of Digital Innovation and Entrepreneurship at L’Oreal USA, talks about how tech has fueled the growth of the beauty industry over the last decade while reshaping the way people discover, shop for and define beauty. Weiss also shares how L’Oreal works with thousands of women entrepreneurs and uplifts women in the growing beauty tech field. Finally, as an investor herself, Weiss shares her insight on how to establish a beneficial investor/entrepreneur relationship.

Want more videos with founders? Check out our new video with entrepreneurs across race, place and gender who are getting to work — and want you to to join them!


Kimberly Bryant, Founder and Executive Director of Black Girls Code, in conversation with Jade Floyd, VP of Communications at the Case Foundation

After a storied career that included time in the White House, Kimberly Bryant started Black Girls Code as a “Girl Scouts of technology” to bring girls in underrepresented communities into the tech world. Black Girls Code teaches girls ages seven to seventeen everything from building mobile sites, to robotics, to virtual reality and much more with the goal of creating a more diverse tech industry. Bryant talks to Case Foundation VP Jade Floyd about the disparities facing women, particularly women of color, in the tech world. …

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We invest in people and ideas that change the world. Founded by Steve and Jean Case in 1997. Take risks. Be Bold. Fail forward. Be Fearless.

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