Selling Is Everywhere: Marketing Secrets From a Top Sports Writer on Medium

Casey Pazzalia
Jul 29, 2017 · 4 min read

Plucked from the pages of Siddhartha — a novel by Herman Hesse — there is a line that has outlived two World Wars, Woodstock, and Nintendo 64. It’s been 95 years since initial publishing, and by my calculations, the four-word credo will likely survive another century — and then some.

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