A Closer Look at CashBet Coin’s Exclusive Partnership With Arsenal Football Club
Last month, we announced we are the exclusive, official cryptocurrency partner of Arsenal Football Club. It was a monumental announcement — the first of its kind between a cryptocurrency and a major sports club — which drew broad interest from major news outlets including BBC, Sports Illustrated, Business Insider and Coin Telegraph.
The partnership has piqued interest in the crypto world and beyond, with many curious about the nature of our plans with Arsenal. We thought it would be a good time to dive deeper into our partnership and what it means for CashBet Coin and the crypto community.
Activating the Partnership
Arsenal is committed to helping us raise interest in the CashBet Coin token offering through a multi-faceted brand awareness deal. Our partnership includes traditional marketing and advertising exposure through in-stadium LED pitchside ads at Arsenal home games and banner advertisements on Arsenal.com. We also gain access to Arsenal’s massive fan base via custom-tailored content featuring Arsenal players, email marketing promotions, and dedicated posts through Arsenal’s official social media pages. Other unique elements of our partnership include reserved club and box seats at Emirates Stadium, exclusive hospitality access and IP access to Arsenal brand assets, images and footage.
The Worldwide Appeal of Arsenal
To us, sports and gaming are already natural partners, and when you add cryptocurrency to the dynamic, the potential applications become really exciting. Arsenal is an amazing club with a worldwide footprint, counting over 142 million fans globally. Not to mention the over 3.5 billion people who watch football games and 260 million who play football worldwide. The Arsenal brand resonates well with fans throughout the world, and interest in the Premier League is vast beyond the UK alone. This would enable CashBet Coin to get in front of an audience on a global scale.
Embracing the Rise of Crypto
Arsenal not only had significant reach, but they also understood the crypto opportunity. They realized that they have a very progressive audience who would be interested in learning about blockchain and cryptocurrency, and they believe in the future of this technology as we do. We really sought out a partner that was really forward-thinking about this market, and Arsenal was just the right fit. In many ways, the acceptance of a cryptocurrency partner by a club at the caliber of Arsenal is a major signal validating that blockchain and cryptocurrency are technologies that are here to stay.
We are thrilled to partner with Arsenal as we introduce CashBet Coin to iGaming players around the world. We believe this is a valuable partnership that will continue to help greatly differentiate us from other initial coin offerings. It helps CashBet Coin cut through a lot of the noise for interested token investors, and lends credibility and credence to our project.
What’s immediately up next for us? Cheering on Arsenal at their match against Manchester City, where we’ll be unveiling our new pitchside ad. Oooh to be a Gooner!!
