People buy to move closer to pleasure or further from pain (or in some rare instances both) — so when marketing your product or service be very aware of why your customer is buying what you’re selling.
At the most basic level, it’s important to understand that most people buy for one of two reason — they buy to move closer to pleasure or to move further away from pain.
To successfully transform into an intelligent platform, leadership is of course essential. Business leaders should be visionary, entrepreneurial, and innovation-minded. They should understand the “platform dynamics.”