Your audience will remember how you treated them

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This is a weird time. Globally. The coronavirus has changed the life of every single person on Earth. Here in New York City, it’s being said that up to 75% of independent restaurants won’t reopen. It’s heartbreaking.

I should know, I’m a small business owner. Between the broken programs that were established by the stimulus bill to “help small businesses” and the quick need to pivot to a work-from-home and online-only strategy, it’s been a roller coaster of emotion. So the next question is… what can we do?

Right now, there’s a unique opportunity to communicate with your audience in…


Getting Coverage is Easier than You Think. Here’s What to Expect.

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I’ve gone without health insurance many times in my life. After I graduated from undergrad, I wasn’t covered for 3 years, even while working full time for a university. Then, after grad school, I went without it for about a year. Some of that time, I worked at a nonprofit that kept me on as a contractor so they could pay me a lower wage and not have to pay benefits, even though I was actually working full time. When they hired me on full-time, I had to go through a waiting period to be eligible for insurance.

During that…


They just happen to know their ideal client — and if that’s not you, that’s fine

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Peloton recently came out with an ad for the holidays, and it’s got people talking. A lot of people.

From Hoda and Jenna to Market Watch, The New York Post, Mashable, the BBC, and basically the entire Twitterverse, everyone has something to say about this ad.

Most of the chatter is about how viewers are confused, how they think it’s sexist, how they think Peloton is fat-shaming by showing the journey of a 116-pound woman who is becoming a 112-pound woman.

And here’s the thing. You’re all wrong.

Peloton knows their ideal client. If you don’t get this ad…


So why is it legally and socially inaccessible?

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Being in our early 30s, a strange thing has happened. My partner and I have started figuring out how to build a life that includes having kids. He’s excited about having a family. However, the financial reality of living in New York City, being a business owner, and juggling our combined graduate school debt leaves me with anxiety. Adding kids is down-right bone chilling, especially considering the statistics around inequality of childcare responsibilities.

The knowledge that my relationship is balanced and supportive makes the idea of kids easier to handle. …


Here’s what it means and how it can help you thrive

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While attending a leadership training conference for my former corporate job, I had a chance to sit down with our conglomerate’s CEO, Mark. For some reason, maybe because I have the habit of being a little too bold, he’d taken a liking to me.

Over coffee, we talked about client problems and solution building, and the conversation turned to solving problems that weren’t 100% on point for what our company did.

Then Mark, in a half-joking tone, said, “Fire your clients! Always fire your clients.” When I brought it up to a colleague later, she told me, “Oh ya, he…


Don’t worry, it doesn’t require being up all night

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“Why are you working with ecommerce entrepreneurs?” I asked. The response: “Because I understand them and think I can sell this product to them. ”

This was part of a conversation I was having with a client of mine, who I ended up releasing from their contract.

Founding a profitable company seems to be the goal of so many entrepreneurs out there, and it makes sense, right? You go into business to make money, build a unicorn, etc.

Well, unicorns aren’t real and the majority of businesses out there are full of crap.

You need magic to make a profitable…


Your debt doesn’t have to control your life

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Millennials dealing with student debt came of age during the great recession. High divorce rates led to lower household incomes. A bad economy resulted in record number job losses. The housing bubble popped and some of our families lost their homes. We wanted to make sure that never happened to us, so we went to college. But rising tuition and college expenses led to the biggest student debt crisis that this country has ever seen.

Now that most millennials are post grad, the economy is seeing the realities of that debt. Statistics show that millennials have lower income and fewer…


HOW I DID IT

Your clients are hiding in plain sight

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My first $150/hour gig came as a bit of a surprise, something that’s common for a lot of freelancers, consultants, side-hustlers, and new founders.

I was helping a friend who was exploring a new business, and I realized she needed a second opinion on some web issues she was having. I didn’t want to hire anyone, just get an idea of what direction to go in. After posting a note in a Facebook group, I got a response from Lauren*, saying “I can probably help!”

We set up a conference call and I told her about the business, what my…


Considerations for Startup Founders in Their Quest to be Seen

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PR and Marketing seem to get a weird reputation with startups. And nonprofits, and well established tech and software firms. So let’s just say marketing and PR get a weird rep in general.

What I’m referring to is that idea that Marketing and PR should be free. It should be organic. It doesn’t need any time or personal investment. User generated content will just pop up because your product is so great, people won’t be able to help themselves from talking about it with their friends and online community. Press will be clamoring to write about you because you’ve picked…


Here’s what marketers can do instead

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I joined Instagram in 2012. Back then, it was a safe haven for small businesses and brands looking to build authentic connections with their audience. But over time, the platform has become more difficult for small companies and one-person-shows to use.

First, they swapped a chronological feed for an algorithm. Then they began running ads…and then more ads. Like everyone else, I wasn’t thrilled.

But through all of this, there was one feature that I held on to. One thing I consistently told my clients to use, that I really liked. It was easy, you didn’t have to download any…

Cat Bradley

Building power for women in entrepreneurship. Consistency makes an impact. Founder at SewEthico, SewEthico.com

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