Catherine Lewi – Medium

Catherine Lewi

Catherine Lewi

Welcome to Googland !

How I’ve learned a new work culture when moving to Google

Jan 9, 2018

Welcome to Googland !

Jan 9, 2018

Catherine Lewi

Americanally correct

How I’ve learned the unwritten rules of American work culture #myNewDigitalWorld

Dec 22, 2016

Americanally correct

Dec 22, 2016

Catherine Lewi

Brandelicious #1 : Niche is the new mainstream

“Niche” targets used to be the nightmare of every marketer, even the word itself sounds negative: who could expect sufficient sales and ROI…

Jun 13, 2016

Brandelicious #1 : Niche is the new mainstream

Jun 13, 2016

Catherine Lewi

Thank you competition !

One concrete case where just a bit of product competition changed the life of millions of women.

Feb 17, 2016

Feb 17, 2016

Catherine Lewi

Anatomy of a killer title

Would this story get more reads with another title , “10 tips to write power titles” or “Titles and other f** misleading ways to attract…

Jan 7, 2016

Jan 7, 2016

Catherine Lewi

How YouTube creators are inventing new forms of content

YouTube is fascinating for anybody interested in understanding evolution of media and content creation, or simply curious to know what…

Dec 17, 2015

Dec 17, 2015

Catherine Lewi

Catherine Lewi

works on video advertising strategy @Google @YouTube and keeps mining for insights in marketing and all other forms of art. Opinions are my own.

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