The UX-factor: why I don’t care where or what you studied
Bram Bos
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I’m so into the idea of the UX-factor described early on in this article. The UX-factor is so important, I can’t overstate it.

Faux UXers are out there, so getting into their brain and finding their sparkle is a super important part of understanding if they are a genuine UX and if they are worth working with.

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