Savvy Marketing for the Experienced Author

Mark Dawson at RWA17

Although there are some great tidbits below from today’s session, you can (and should) learn more about Mark Dawson and Self-Publishing Formula beyond this article. And if you have the opportunity to take his course…do it. He is knowledgeable and does a fantastic job breaking down information for new and experienced authors.

Mailing List is Key

  • Create Facebook look-alike audiences
  • Get reviews
  • Conduct surveys
  • Build advance/street teams

How to Build a Mailing List

  • Front and back matter of your book
  • Collaborate with others
  • Passive means such as email signature

Paid Promotion

  • Facebook Ads
  • Amazon Ads
  • Giveaways

Facebook Live

Other Tips:

So much great info on Facebook ads. Too much to cover here. Check out his free Facebook advertising videos.

Resources: