Savvy Marketing for the Experienced Author
Mark Dawson at RWA17
Jul 26, 2017 · 1 min read
Although there are some great tidbits below from today’s session, you can (and should) learn more about Mark Dawson and Self-Publishing Formula beyond this article. And if you have the opportunity to take his course…do it. He is knowledgeable and does a fantastic job breaking down information for new and experienced authors.

Mailing List is Key
- Create Facebook look-alike audiences
- Get reviews
- Conduct surveys
- Build advance/street teams
How to Build a Mailing List
- Front and back matter of your book
- Collaborate with others
- Passive means such as email signature
Paid Promotion
- Facebook Ads
- Amazon Ads
- Giveaways
Facebook Live
- Giveaways
- Launch Parties
- Q&As
- Giveaways
- FB Live Demo @ RWA
Other Tips:
So much great info on Facebook ads. Too much to cover here. Check out his free Facebook advertising videos.
