Savvy Marketing for the Experienced Author

Mark Dawson at RWA17

Cecelia Mecca
Jul 26, 2017 · 1 min read

Although there are some great tidbits below from today’s session, you can (and should) learn more about Mark Dawson and Self-Publishing Formula beyond this article. And if you have the opportunity to take his course…do it. He is knowledgeable and does a fantastic job breaking down information for new and experienced authors.

Mailing List is Key

  • Create Facebook look-alike audiences
  • Get reviews
  • Conduct surveys
  • Build advance/street teams

How to Build a Mailing List

  • Front and back matter of your book
  • Collaborate with others
  • Passive means such as email signature

Paid Promotion

  • Facebook Ads
  • Amazon Ads
  • Giveaways

Facebook Live

Other Tips:

So much great info on Facebook ads. Too much to cover here. Check out his free Facebook advertising videos.

Resources:

Cecelia Mecca

Written by

Medieval Romance Author| iConnect/iRetreat Co-Founder | Education PhD | Houses Stark & Gryffindor | #amwriting #historicalromance

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